04
Feb
10

Heinz has revamped the ketchup packet

PORTLAND, Ore. (AP) – The ketchup packet has been around for more than 40 years, and complaints about it for nearly as long: too messy, too small, too hard to open. Now H.J. Heinz Co. is unveiling the first major packaging change to the to-go condiment.

The new design has a base that’s more like a cup for dipping and also a tear-off end for squeezing. It holds three times as much ketchup.

The company recently made a solution a top priority. It even bought its design team a minivan to give their ideas real road tests. The new packet is in test markets and will roll out at some fast-food restaurants in the fall.

(Copyright 2010 by The Associated Press. All Rights Reserved.)

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